According to Miss Representation, the organization that launched the [#NotBuyingIt] hashtag, women make up about half of the Super Bowl’s audience and they’re more likely than men to tune in for the ads, rather than the game. Miss Representation notes that while they wield more household purchasing power than their male partners, 90 percent of women think advertisers don’t understand them. Super Bowl ads do an especially good job of missing the point by acting as though dudes are the only ones watching.
Twitter Talks Back to Sexist Super Bowl Ads | Mother Jones
This is largely what confuses me about sexist advertising. When you want someone’s money why would you silence or ignore them?
Also read: Ten Lady Innovators Best Buy Could’ve Put in Its Super Bowl Ad
(via meganwest)
